After the successful launch of Attraktion!s newest product “WeRobots“ – representing a group of robots that act as entertaining personal guides and mobile customer support – at the MAPIC show 2013 in Cannes, WeRobots were moving around at the fair EuroShop 2014 in Düsseldorf (Germany) and fascinated its visitors.

PLAYOKE Dance – the interactive group game experience – celebrated its American launch at the IAAPA show 2013 in Orlando. In addition new amazing PLAYOKE games will be launched within the next months...

Bernd Aichberger, an Austrian citizen, has been appointed Managing Director of Eclectic Arts.

He brings a wealth of experience in visualisation and concept design to the business. Prior to his appointment he worked as freelancer and was involved in several high-profile projects, all in the field of multimedia design.
Bernd holds a masters degree from the University of Applied Arts, Vienna.

Valentina trained as event engineer and completed her bachelor studies in Business with a focus on Sports, Cultural and Event Management.

Valentina has worked in numerous assistance roles, including film and fitness industries, event management companies and communications agencies.

Carina is a young professional with a Masters Degree in “Innovation & Management in Tourism”.

While studying, Carina worked for different companies in sales and promotion, while also gaining experience in PR and marketing.

At FIBO 2013 – the world’s leading international trade show for fitness, wellness & health – PLAYOKE Courses celebrated its product launch. PLAYOKE GmbH is majority-owned by Attraktion! GmbH. The booth of PLAYOKE has been a visitor magnet for professionals, but was also occupied by specialized press.

Several TV stations were covering Playoke as the interactive standard of the industry! PLAYOKE Courses was directly presented to over 200 trade visitors from more than 25 countries who were highly enthusiastic about this interactive, virtual group fitness concept.

European Amusement Professional wrote its current coverstory about Attraktion! GmbH and its unique portfolio of project developments and projects.

You may read this article here.

More articles about Markus Beyr’s work are available under:
www.markusbeyr.com/#page59

The European Business Summit brings together large groups of buyers and supplier in the fitness industry. Playoke presented its interactive group fitness system to wide acclaim!

Playoke GmbH, majority-owned by Attraktion! GmbH, successfully presented its first commercial B-2-B product "Playoke Fitness" at the world's largest dedicated fitness trade show, FIBO 2012, Germany. The response from both, end-customers and distributors was overwhelming and first orders were placed.
Brandon Harris, fitness operator from the UK visited Playoke's booth and commented, "I was amazed to see your product at FIBO, I loved it and believe this could be a game changing concept for the fitness industry."

Attraktion! has been selected as the exclusive theme park advisor to the Chariots of the Gods-Fund. Chariots is a multi-slate Fund developing attractions, shows and other media based on the best-selling novel written by Erich von Daniken.