Attraktion! realized the world’s first Polar Journey Exhibition at Shark Reef Aquarium inside Mandalay Bay Resort and Casino. Polar Journey offers Visitors to explore a part of the wonders of creation of our world that they may not otherwise experience.
Dubai Aquarium & Underwater Zoo has "employed" 3 new Sales Assistants called Robosharks! Visitors of the Dubai Mall are reacting very surprised to our new sales assistans. While visitors are usually not happy being approached by an unknown person trying to sell them an admission ticket, visitors react exactly the opposite with the RoboSharks!
Attraktion! has signed a collaboration with Dreampark International as exclusive representation for Cinesplash5D Theatres for the United States. The first trade show to reveal this collaboration, was last weeks WWA Conference for the US Waterparks, held in New Orleans.
At the European Attractions Expo 2016 in Barcelona we presented our new VR Attraction range for 2017 using the latest VR-Glasses Technology on market. Visitors were impressed by shooting Aliens, and exploring a virtual ghost house. We want to thank all partners and friends for visiting us at the EAS 2016 in Barcelona
The extension of the Plus City shopping centre from 50.000sqm to 70.000sqm is now completed. The Mall offers Visitors more than 70 new shops and services. The Shopping mall also brings a new Cinema and an impressive new architecture and Design with it.
At the Asian Attractions Expo 2016 in Shanghai, the exhibition visitors could experience our 4D/5D Theaterincluding our latest 4D Film produced by our own in house CGI Studio! “Storm Riders” Visitors where excited taking a ride with our Sea Explorer 5D – a media-based attraction which simulates an immersive underwater journey with a realistic view out to sea. The highlight of our Show at our Booth was the unique working model of the inside of our Intamin joint Product the Dome Ride Theater.
The film tells a thrilling story of 3 kids that want to go for a swim, but when they arrive at the lake they discover it is all dried up! Frustrated the kids started to head back home, but Hannah shows her frustration and anger and throws a stone into the lake and its hits something with a metallic thud! What might that be? Licensing for Storm Riders is now available globally for 4D Theatre´s and Cineplash5D Waterpark attractions (http://cinesplash5d.com/) For further information, feel free to contact us.
Attraktion! has been fortunate to secure substantial new business over the past few months, with projects opening throughout 2016. This has meant a strengthening of the team with many new staff in the Marchtrenk and Vienna offices in Austria. To be able to respond to growing demand in the South East Asia and China region, we are very pleased to announce the appointment of Giulia Barbero as Business Development Manager – SE Asia and the opening of a new representative office in Singapore.
Attraktion! Team: Markus Beyr, Kevin Murphy and Giulia Barbero were at the THEA Awards in Anaheim last weekend. It was truly an amazing event. Well done to all the talented individuals that were nominated & won an award, well deserved!
Markus Beyr, CEO of Attraktion!, has participated at the grand opening event of Sharjah’s man-made island called “Al Noor Island“. In the course of this project, Attraktion! was involved as project advisor. Al Noor Island is an impressive scenic destination with trees, plants and flowers located on Khalid Lagoon. This destinaton was designed by the multimedia artist André Heller.
Attraktion! warmly invites to visit our VP of Sales Kevin Murphy at the IAAPA show in Orlando - Intamin booth #3723 in order to explore a virtual DOME RIDE THEATER experience with Oculus Rift glasses.
Markus Beyr, CEO of Attraktion!, participates as speaker at the "Middle East Retail Forum" (27.-28.10) and "Digital Signage Summit Mena" (16.11.) in Dubai, talking about the importance of interactive retailtainment customer experiences.
The background picture illustrates an impression of the "Middle East Retail Forum".
Attraktion! realized different kinds of media-based recreational experiences for the Austrian thermal spa resort 'Eurothermen Resort Bad Schallerbach - AusZeit': a 360° projection attraction experienced on a wooden bench and a 180° dome projection experienced within a lounger. Spa guests can relax within the most modern sauna in Austria called 'AusZeit'. The attractions feature a multisensory ambiance by means of moving images, air purification, sound and light.
This year’s European Attractions Expo will be held from 6th to 8th of October in Gothenburg @ Svenska Mässan Exhibition Center.
Attraktion! warmly welcomes you at our booth #B139 (Ground floor). Get yourself an overview about Attraktion!’s product portfolio. It consists of theater & dome attractions (such as CINESPLASH5D, DOME RIDE THEATER etc.), media-based experiences (PLAYOKE DANCE & KIDS, SEA EXPLORER 5D), entertainment & guidance robots (WEROBOTS) as well as interactive exhibits by Trillian.
Attraktion!'s 4D theater with impressive 600 seats was just opened in the beginning of July in the theme park LEWA Wonderland in Xian (China). The theme park is part of the huge leisure complex LEWA City consisting of hotels, shopping malls etc.
At the Asian Attractions Expo 2015 in Hong Kong, the exhibition visitors fell in love with PLAYOKE's new mascot YOKE at the Attraktion! booth. Kids were enthusiastically dancing to the brandnew "YOKE video" by PLAYOKE. Our mascot YOKE was also moving around the booth in a plush costume entertaining the visitors. In addition visitors received a YOKE plush toy as give away.
Attraktion! warmly welcomes Kevin Murphy in the Attraktion! team.
Kevin is well established in the international leisure and entertainment sectors, specializing in technology design as well as business development and sales of technology systems and creative services to attractions and museums.
His first presence as member of the Attraktion! family will be at the Asian Attractions Expo in Hong Kong from 17th to 19th of June.
The Asian Attractions Expo 2015 in Hong Kong takes place in the Hong Kong Convention and Exhibition Centre from 17th to 19th of June. Attraktion! warmly invites visitors to come to the Attraktion! booth #1714 in hall 3E and explore its latest product innovation SEA EXPLORER 5D and further developments. Watch a live demo of CINESPLASH5D and try our new PLAYOKE games - e.g. YOKE, Playoke's new mascot which entertains kids. Moreover experience an enhanced DOME RIDE THEATER demo via Oculus Rift at INTAMIN'S booth #518 in hall 3C.
Attraktion! has just installed the first customized "Sea Explorer5D" within the Dubai Aquarium at Dubai Mall. The Dubai Aquarium holds one of the largest tanks in the world. Visitors experience an outstanding Aquarium simulation located within a moving submersible.
Markus Beyr, CEO of Attraktion!, took part in the Real Estate Circle 2015 in Stegersbach, Austria, as speaker. New concepts, technologies and entertainment products were in discussion. The Real Estate Circle is one of the most important real estate conferences within German-speaking destinations.
Attraktion!’s exclusive water-based attraction product “Cinesplash5D” can be experienced at the “Ningbo Hangzhouwan Dream Hotspring Water World” since a few weeks. Visitors await lots of unexpected special effects and impressions in the course of a 5D experience.
www.cinesplash5d.com
WeRobots, Attraktion!’s experience product for the entertainment, retail and leisure market, are showcased at The Dubai Mall.
The Dubai Mall – one of the biggest shopping malls worldwide which features not only shopping but also a lot of entertainment areas is one attraction richer with WeRobots.
As of late WeRobots move around the glamorous shopping mall in the heart of Dubai. On site they are interactively approaching and guiding its visitors. In addition WeRobots serve for infotainment providing information which customers are seeking.
Explore the variety of Attraktion!’s product portfolio, its newly created attraction genres and Attraktion!s current projects in the latest InPark magazine issue:
http://www.inparkmagazine.com/attraktion-issue-55/
Attraktion! joined the Intamin booth #3824 at the IAAPA show 2014 in Orlando. Visitors had the chance to explore a virtual preview of the Dome Ride Theater experience. This preview could have been experienced with the Oculus Rift Reality Kit.
Attraktion!’s information & entertainment robot which belongs to the “WeRobots“ family moved around the A! booth and entertained the EAS show (23.-25. September) visitors. Moreover A! “Cineplash“ angels and “Playoke“ dancers catered for an edutaining atmosphere. Visitors had the chance to check out some of A! experience products made for leisure, entertainment and retail industry live by themselves at the A! EAS booth.
Attraktion! exhibits at the IAAPA show EAS (European Attractions Show) held at exhibition center “RAI Amsterdam“ from 23rd to 25th of September. Furthermore Attraktion! also has a booth at the Hotelshow in Dubai the same week from 28th to 30th of September.
Several product launches have been celebrated incl. Dome Ride Theater product launch, Cinesplash 5D Waterpark Cinema and the We Robots brand for entertainment venues. To show Austrian Hospitality, we were flying in Austrian Food & Drinks and Austrian professional bartenders entertaining our guests.
After the successful launch of Attraktion!s newest product “WeRobots“ – representing a group of robots that act as entertaining personal guides and mobile customer support – at the MAPIC show 2013 in Cannes, WeRobots were moving around at the fair EuroShop 2014 in Düsseldorf (Germany) and fascinated its visitors.
PLAYOKE Dance – the interactive group game experience – celebrated its American launch at the IAAPA show 2013 in Orlando. In addition new amazing PLAYOKE games will be launched within the next months...
In November Attraktion! will exhibit its brandnew and unique experience products at two exhibitions: “MAPIC” in Cannes and “IAAPA” in Orlando.
Bernd Aichberger, an Austrian citizen, has been appointed Managing Director of Eclectic Arts.
He brings a wealth of experience in visualisation and concept design to the business. Prior to his appointment he worked as freelancer and was involved in several high-profile projects, all in the field of multimedia design. Bernd holds a masters degree from the University of Applied Arts, Vienna.
From 18th to 20th of September 2013 Attraktion! displays its unique experience product PLAYOKE Dance @ the IAAPA’s show European Attractions Show (EAS) at the Port de Versailles Convention Centre in Paris. For the very first time PLAYOKE Dance will be introduced to European entertainment and leisure markets. Theme & amusement parks, family entertainment centers and many more indoor attraction venues can watch a live performance of PLAYOKE Dance at the exhibition!
Carina is a young professional with a Masters Degree in “Innovation & Management in Tourism”.
While studying, Carina worked for different companies in sales and promotion, while also gaining experience in PR and marketing.
Attraktion! exhibited for the first time at AAE Asia.
The Chariots of the Gods project was presented to interested parties in licensing the brand “Chariots of the Gods” for their theme parks.
At FIBO 2013 – the world’s leading international trade show for fitness, wellness & health – PLAYOKE Courses celebrated its product launch. PLAYOKE GmbH is majority-owned by Attraktion! GmbH. The booth of PLAYOKE has been a visitor magnet for professionals, but was also occupied by specialized press.
Several TV stations were covering Playoke as the interactive standard of the industry! PLAYOKE Courses was directly presented to over 200 trade visitors from more than 25 countries who were highly enthusiastic about this interactive, virtual group fitness concept.
IMERSA is the world’s only association focusing on immersive attractions. Markus Beyr is member of its board of advisors and was invited to speak about Attraktion!’s actual projects at the yearly Summit in Denver, Colorado. The summit is a global gathering of some of the world’s most innovative leaders in immersive attractions.
www.imersa.org
European Amusement Professional wrote its current coverstory about Attraktion! GmbH and its unique portfolio of project developments and projects.
You may read this article here.
More articles about Markus Beyr’s work are available under:www.markusbeyr.com/#page59
The first of the two man-made islands with artistic gardens in Sharjah/UAE is in late development stage and planned to be finished in January 2014.
Playoke GmbH, innovation leader in gesture recognition for fitness & dance related B2B uses, opened its first showroom, in Wels, Austria to enable interested groups to experience Playoke outside a fitness studio.
Playoke GmbH has delivered the first interactive group fitness systems to studios in Austria and Germany.
The European Business Summit brings together large groups of buyers and supplier in the fitness industry. Playoke presented its interactive group fitness system to wide acclaim!
Attraktion! signed with British film distributor The Juice to bring this exciting film to global audiences.
Attraktion! presented to a large number of interested developers and financiers the concept of Chariots of the Gods and its implementation in large theme parks. China is the largest and fastest growing market for theme parks.
Playoke GmbH, majority-owned by Attraktion! GmbH, successfully presented its first commercial B-2-B product "Playoke Fitness" at the world's largest dedicated fitness trade show, FIBO 2012, Germany. The response from both, end-customers and distributors was overwhelming and first orders were placed. Brandon Harris, fitness operator from the UK visited Playoke's booth and commented, "I was amazed to see your product at FIBO, I loved it and believe this could be a game changing concept for the fitness industry."
Austrian Markus Beyr has acquired a controlling stake in the Attraktion! Group of Companies and has assumed the position of Managing Director with immediate effect. Markus, a 20-year veteran of the entertainment technology industry, considers Attraktion! as an ideal hub for realising his visions.
Attraktion! has been selected as the exclusive theme park advisor to the Chariots of the Gods-Fund. Chariots is a multi-slate Fund developing attractions, shows and other media based on the best-selling novel written by Erich von Daniken.
Attraktion! has founded Playoke GmbH together with strategic partners craut interactive GmbH and unknown? GmbH & Co. KG, both Germany-based specialists. Playoke is the world's first machine-vision based B-2-B business.
